Full-funnel strategy and planning
Awareness, consideration, conversion and retention as a single operation.
Performance agency · Mobile growth
Auditable growth.
FlowRiseHUB runs mobile growth campaigns end to end — strategy, planning, media buying, measurement and anti-fraud — orchestrating the platforms the client already uses. No tool of ours to adopt, and no middleman between decision and execution.
Measurement runs in the client's own MMP, not in a tool of ours: the number that decides the investment has to be auditable by whoever pays the bill.
We work natively across every major MMP
- AppsFlyer
- Adjust
- Kochava
- Branch
- Singular
Unit of value
The unit of value is not a click, a lead or an install. It is the user who generates revenue inside the app.
Every allocation decision — increase, cut, switch inventory — is made against that unit. Making every media real work harder inside the client's app than it would anywhere else, and proving it with data the client can audit themselves: that is the purpose of the agency.
Scope
What we operate.
Growth is not a standalone channel. It is an architecture in which several disciplines have to work together. These are the ones we operate end to end, inside the same structure.
Media buying
Programmatic, mobile, CTV, telecom, app recommendation and premium inventory.
Tracking and measurement
MMP integration and audit, event configuration and cross-referencing with the client's CRM.
Anti-fraud
Traffic auditing, site and app exclusion lists, and conversion validation by source and sub-ID.
Business intelligence
CAC, LTV, ROI and payback to decide where to increase or cut spend. Every figure with its source, its period and a next step.
AI-assisted analysis
Inventory quality assessment and identification of fraud and behaviour patterns.
Method
Five stages, always in this order.
A campaign that skips the structuring stage produces data nobody can defend later.
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01
Understand
Product, market and audience behaviour. What has been tried, and why it did not work.
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02
Structure
Tracking, events, MMP, CRM cross-referencing and anti-fraud before the first real is spent.
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03
Measure
Controlled acquisition to validate the thesis with real data, not with a projection.
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04
Optimise
Cut what does not sustain CAC and payback, reinforce what does. Weekly.
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05
Scale
Volume only once quality, CAC, LTV and churn have proven the path.
How we operate
Four decisions that define the operation.
Measurement belongs to the client
The data that decides the investment runs in the client's own MMP — AppsFlyer, Adjust, Kochava, Branch or Singular. There is no proprietary tooling, no number only we can see, and no platform of ours for the client to adopt.
Anti-fraud before the first real
Traffic auditing, site and app exclusion lists and conversion validation by source and sub-ID are part of the structuring stage — not an extra service bought once the problem has already shown up.
Full ownership
We do not hand execution to a third party, and we are not a consultancy that delivers a recommendation and leaves. The team that plans, buys and measures is the team that answers for the result.
AI applied to tasks, not to positioning
We use AI and automation on specific tasks: assessing inventory quality, identifying fraud patterns and clustering behaviour. We describe the task, not the category — it is what can be demonstrated on a call.
Sectors
Accounts we serve.
Every metric we publish carries its period and its measurement source. Client figures appear in public material only with written authorisation.
Contact
Start with a controlled test.
We do not propose scale from the outset. We structure the measurement, run a controlled test, and scale once the data supports it. Tell us which metric is stuck and which MMP you use — that is where the conversation starts.
Email
contato@flowrisehub.com
Website
flowrisehub.com